Future of Carrots ‘N’ Cake

Hey guys!

Welcome to this next edition of Carrots ‘N’ Cake Instagram Live. This is actually a special edition because I am going to talk about the future of CNC. Spoiler: I’m not ending the blog. The blog is going to live on, but things are moving in a different direction. The content has changed quite a bit over the years and will continue to change. And if you think about it, I’ve been writing about what I eat, my workouts, and my family for 12 years now. Twelve years is a long time to talk all about yourself – haha! I’m still going to keep up the blog and Instagram stories, but I’m just ready to do something new.

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Wearing: Notch Thermal Hoodie 

Over the years, I’ve really loved coaching nutrition clients. I just absolutely love it. People have reached out to me over the years, wanting to work with me, one-on-one. It would be a disservice to not offer these services to readers and followers who want them. I’ve worked with hundreds of clients, and I’ve actually scaled things back recently. I used to have some Registered Dietitians and coaches working for me, but now it’s just me. I find it so rewarding to work with people in this way. I love helping people achieve their goals, so I’m putting a lot more focus into the nutrition coaching.

And if you’re somebody who’s followed me from the beginning, and you don’t want to work with me in a coaching relationship or you don’t want do macros, that’s totally fine. I don’t want you to feel like you need to buy anything from me. If it’s not for you, it’s not for you, and that’s okay.

If you still want to follow in my life, meals, and workouts, you can still follow them on the blog, but more so on Instagram Stories. That’s where I already share a lot of the Mal-Quinn-Murphy content and what’s going on in my life.

Basically, I just want to keep you guys up-to-date on what’s happening, and include you in this decision. A lot of you have followed me for a decade or more, which is a lonngggg time. Obviously, thank you!! I appreciate the support more than you’d ever know, but now things are changing. And I think it’s okay if people want to change. I mean, after 12 years years, you’d hope I’d want to change at least a little bit instead of doing the same thing over and over again. You guys have helped me create CNC as a brand, so I obviously wanted to include you in what’s happening behind the scenes.

Back to the coaching since I absolutely love it, and it’s a big part in this transition. I love working with clients one-on-one. Like I previously mentioned, I’ve scaled back on the size of my coaching business, so I’m now working more closely with clients to get to know them better. So now, as part of my coaching, we’ll have monthly phone calls, where we’ll go over goal setting and habits. As much as the macros are important, the lifestyle stuff is even more important. Sure, you can track macros, and they can really help you stay on track and give you some bumpers as far as your food choices go, but really the lifestyle habits are what make a difference in the long run.

Ok, so this is a little tangent… I’ll get back to the point of this video, but a lot of women come to people after diet hopping for years. They try carb cycling, intermittent fasting, Keto, and all that with out much success. I really just want people to work with me, learn about macros, and develop some habits that will stick with them for the long term. I want them to live the carrots and cake life, where you can balance the “good” and the “bad” and then be done with the whole diet drama. I want my clients to live their lives and have a good relationship with food once and for all.

So, I have a lot to tell you guys. So, the book… I think some of you heard about the book that I’m writing. I’m sorry if. you missed the news, but I’m writing a macro cookbook. It comes out in August 2020, and I need to get the first draft done by February (OMG!). So, basically, I’m focusing my attention on getting the draft together and recipe testing. Again, the blog isn’t dying, but this month and next are going to be really busy!

Related to the nutrition coaching, I recently enrolled in the functional diagnostic nutrition certification program, so I’m going to be an FDN practitioner. I’m going to be able to read lab tests. I’ve worked with so many clients over the years, and I’m talking to them, and I’m thinking, “Oh, this is hormone-related. This is why you can’t lose weight.” So, now I’ll be able to give the DUTCH (hormone) test to clients and interpret the results. I also be able to test for HPA Axis dysfunction (cortisol and stress), which also can impact hormones and weight loss. I’m going to learn about a bunch of different lab tests as well as how the body works and how to read the tests to help clients. I enrolled in mid-October, so I’m about a 1/4 of the way through the program. I’ve wanted to do this forever, so I’m really glad that I finally enrolled.

Additionally, I’ve talked about this before in the past… with Quinn being older and in school now, he has his own friends and life, so it’s just weird for me to put him on the blog so much. This is not a judgment on any parent. Different things work for different families. I’ve just always kind of felt weird about it, and now that he’s older, it’s time to stop sharing his life on the blog. This is not to say you’ll never see my family on the blog or social media; it just won’t be as much, and they won’t be the focus of my content anymore.

With the blog and posting new content, I think it’s going to be one of those things when I feel like I have something to say, I’ll blog about it and not just blog to blog. My “day in the life” content will end up on Instagram more, and I will still publish new blog posts each week, like the Friday 5. But, yeah, I’m going to focus more attention on nutrition coaching (and writing a book and completing the FDN certification). Of course, if you want to work with me, reach out. If it’s not for you, totally fine.

If you have any questions or comments, please send them my way. I’m more than happy to chat – and, again, thank you guys for following and supporting me all of this time. This isn’t goodbye. CNC will still live on; things are just changing course. I hope this “state of the union” was helpful. Thank you for watching, and I will see you somewhere on the internet soon!


  1. Change is the normal path of things; (almost) nobody has the same interests and fulfillments in their 20s and 40s. As humans we not only evolve, but simply get to different stages in our lives; heck, people switch careers with 100% midlife sometimes. I’m glad when people find a new path that makes them happy… if the content does not align with me anymore, that’s OK, there’s plenty to follow. Even I might be the one to change, not a content creator, and move on.
    Not to be judgemental to others, but I totally agree with the decision regarding your son.
    Congratulations for the book and for striving to evolve and learn new things!
    Personally I have tons of experience with macros, and I’m mostly here for product recommendations, recipes and workout ideas, and for a different (but documented) approach then mine. I just love your vibe. I’m not the regular customer interested in macro plans, but I would love to continue to support you.

  2. Hi Tina,

    I am pretty sure I have been reading your blog since the BEGINNING! I am a little sad that you have stepped back a bit from the blog because I honestly feel like this is where your “career” started! Yes, you might be changing your current direction but I feel strongly that you should KEEP this little space as your “fall back” in case you decide you aren’t liking the route that instagram is going! (Just my two cents)
    Second, do you feel like you should pursue getting your RD as you are giving people so much nutritional advice? Do you feel like the accreditation would benefit your business? I know I would love to work with you if you were an RD so that I could utilize my insurance to help pay for your services! 🙂
    Finally, congrats on all of your continued success and I hope that you will keep us involved in your daily life here on the blog! <3

  3. Change is never a bad thing; it’s a sign we’re growing and evolving. I have been a longtime reader and I will miss checking in with your blog on the daily, but I have also found my media consumption patterns have changed too. I have a few blogs like yours that I enjoy reading and checking every day, but for the most part, I am spending a lot more time on Instagram stories, too. I can’t wait to see the book, either! You’re awesome! <3

  4. Congrats on going after the new certification! I think that’s exciting to get to learn more about something that has been so interesting and helpful to you personally!

  5. Hi ! Long time reader. Best of luck in new adventures- as a medical professional i would be weary of giving nutrition advice without RD degree. In this day in age you have to be ver careful as to what advice yougive without appropriate credentials.

  6. Sounds like you have thought out what your new path and you are doing what makes you happy! Every few years, my interest changes. I thought I wanted to be a certified diabetes educator but decided I would like to focus on integrative/functional medicine. Can you tell us more about the functional diagnostic nutrition certification program? I’m looking into doing DUTCH test through another RD but wanted to look into research and decide if it’s worth spending the money for it.

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