Reebok Blogger Event: Part One

Mastermind Weekend 1/16

Hey there!

I'm Tina

I’m the owner of Carrots ‘N’ Cake as well as a Certified Nutrition Coach and Functional Diagnostic Nutrition Practitioner (FDN-P). I use macros and functional nutrition to help women find balance within their diets while achieving their body composition goals.


An in-depth, 4-week reverse dieting course for women who feel like their metabolism has slowed down, think they might have hormonal imbalance and can’t lose weight no matter what they do.

Oh my goodness, I have so much to tell you guys about the blogger event at Reebok yesterday. I don’t event know where to start.

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The Reebok headquarters is actually pretty close to where I live, so I slept at home the night before the event and met the other bloggers in the morning at the hotel where they stayed. A few of them wanted to try my beloved Marylou’s iced coffee, so I brought them each a Peanut Butter Wonderful. Verdict: They loved it! Woohoo! I’m glad it lived up to the hype!

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I hung out with everyone while they ate breakfast (I ate at home) and then we hit the road to go to Reebok. Anne offered to come with me in my car, so I didn’t have to drive alone while the other ladies took cabs to Reebok.

The drive to Reebok should have only taken us about 15 minutes or so, but I got totally lost. I’m a moron when it comes to directions (I even get lost on long runs), so I ended up driving about 20 minutes in the wrong direction. I still have no idea how it happened, especially since I live in the area and I’ve been to Reebok a couples times in the past. Major brain fart. Anne and I only ended up being about 10 minutes late, but I felt terrible (and like a complete idiot) for arriving late to the event.

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It turns out, a couple of other bloggers were also running late, so Reebok kindly waited until we all arrived to start the event. I’m so glad we didn’t miss anything!

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Obviously, I was psyched to be there. Hooray for CrossFit!

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The day started with a warm welcome and presentation from the Reebok folks, who were so excited that were there. Everyone I chatted with throughout the day was super friendly and knowledgeable about the brand and their products.

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The presentation that we watched gave us an overview of Reebok and their goals for where they want the brand to go. The first slide of the presentation was a photo of a woman running on a treadmill, which, if you do this day after day, probably gets pretty boring. Reebok wants to make fitness fun. They also want to position themselves as the top brand for “fitness,” which was the main motivation behind their “Sport of Fitness” campaign. All of this ties into their long-term partnership with CrossFit because (obviously) CrossFit is fun. (Have you heard me say that before? I thought so.)

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After the presentation, we all walked over to CrossFit One, which is the box for Reebok employees.

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There, we met Austin Malleolo, the head coach and CrossFit superstar. (He placed 6th in the 2010 CrossFit Games, he can deadlift 555 pounds, and his Fran time is 2:14. No big deal.)

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Most of our group had never tried CrossFit, so one of the first things Austin explained was how accessible it is to everyone. He said the majority of athletes who do CrossFit are “everyday people,” and it’s just a small percentage that compete at the elite level. Austin also told us that a 70-year-old Reebok employee comes to CrossFit three times a week, and she does the workouts along with everyone else. If that doesn’t demonstrate how scalable the exercises truly are, I don’t know what will!

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After explaining what CrossFit is all about (FYI: CrossFit is “constantly varied, high- intensity, functional movement”), we learned how to properly perform air squats, kettlebell swings, and pull-ups using a resistance bands for assistance.

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Once we had all of the exercises down, it was time for the Workout of the Day (WOD):

3 rounds for time:

In teams of two

200 m run relay

45 Kettlebell Swings

24 Pull-ups

I thought maybe the coaches would take it easy on us because we had so many first-timers in our group, but this WOD was pretty challenging. Anne and I teamed up and powered through the WOD to finish in 13:06.

ROAR! We’re beasts!

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We celebrated with Handstand Push-Ups!

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It was so fun CrossFit-ing with fellow bloggers. Obviously, I love CrossFit, and I say it over and over again on CNC, but you can’t really get a feel for CrossFit until you try it yourself. (If you’re my friend, I often profess my love for CrossFit””in person, via text, gchat, and Twitter. Theodora thinks I’m a “CrossFit bully” because I talk about it so much, but it’s only because I know she’ll love it if she tried it.) I think a lot of the bloggers who tried CrossFit yesterday really liked it and saw why it’s such an awesome way to workout. Hopefully, some of them will start taking CrossFit classes on a regular basis. I actually think I persuaded Julie to check out her local box. Mwahaha!

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Part two coming soon!



      1. Nice! He’s gonna have a blast… and be really, really exhausted! I was shocked at how taxing the two days were.

  1. I love this recap! Looks like it was so much fun. But you want to know my favorite part? Your enthusiasm for CrossFit. I am new to your blog so I’m not sure how much you talk about it 🙂 but I can tell you love it. I have been thinking about doing CrossFit because I have a friend who is a CrossFit nut and has been trying to get me to do it. I think you have convinced me to give it a try. Look forward to part two!

  2. tina,
    i rarely comment — but I was a little upset (not with you, with Reebok) to see all the women at the event were very skinny, white, probably educated/middle class women who are in extremely good shape. what kind of message does that send about what fitness is about? that being in shape is only for affluent white women who are looking to lose that last 1 lb? I was wondering what you thoughts were about this issue — was it raised at all in the seminar? Also, can you comment at all on Crossfit promoting ethnic, racial, economic diversity and accessibility for those who aren’t already in good shape?

    1. It wasn’t addressed yesterday, but I don’t think that’s the message Reebok is trying to send. If anything, it’s just the opposite. Reebok’s goal is to make fitness fun for all and be a leader in the fitness industry.

  3. Sounds like so much fun! I don’t do CrossFit classes, but I DO attempt to do CrossFit-like workouts.

    I think that the fun of Crossfit is the fact that the workouts have so much variety and it keeps things from getting boring! It just helps the time fly by, and the group environment makes you want to work harder, too! 🙂

  4. Love love love this post! Looks incredibly fun!
    Your handstand pushups are pretty awesome 😀
    And deadlifting 555 pounds???? What a show off. Haha, I’m kidding. That’s just mind-blowing!

  5. Its not really that i think you’re a crossfit bully – its more of the cost of crossfit is so unattainable in my location that i cannot afford it. And i can work out on my own, but its not the same. So therefore i do feel as if you’re overly psuhing it in our faces. Really i could stop reading the blog but not going to.

  6. I am glad that after quite a few years Crossfit is getting recoginition…it is bittersweet as only a few of use knew who Austin was 4 years ago…way to promote Crossfit! Thank you 🙂

  7. that looks fun! you guys are some powerful pink and blue ladies there. i wonder how reebok gear pairs up against some of the other good stuff, though. i haven’t worn reebok in about 10 years!!

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  9. umm… how did I not know you were a CrossFitter? holy shiz, I must live under a rock.

    Love the recap! I had a blast keeping up with everyone on Twitter/FB/Instagram! 🙂

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