New Balance Factory Tour & Team Dinner

Mastermind Weekend 1/16

Hey there!

I'm Tina

I’m the owner of Carrots ‘N’ Cake as well as a Certified Nutrition Coach and Functional Diagnostic Nutrition Practitioner (FDN-P). I use macros and functional nutrition to help women find balance within their diets while achieving their body composition goals.


An in-depth, 4-week reverse dieting course for women who feel like their metabolism has slowed down, think they might have hormonal imbalance and can’t lose weight no matter what they do.

REACH THE BEACH WAS AN EPIC ADVENTURE! Holy moly, I have so much to tell you guys. Here’s just one of many posts!

[rewind to Thursday afternoon]

After meeting our team at the New Balance offices, we all got into the vans to drive to the New Balance factory and Sports Research Lab in Lawrence, Massachusetts for a tour.

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The first part of our tour started in the New Balance factory.

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Safety first!

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Fun fact: New Balance makes about 25% of their shoes in the U.S. No other athletic company manufactures this high of a percentage of their shoes domestically.

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The New Balance factory in Lawrence employees 230 people and produces 2,400 pairs of shoes each day.

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Each shoe produced touches the hands of approximately 36 employees. Neat, right?

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The 990s are New Balance’s most popular shoe, so our tour included a start-to-finish explanation of how it is manufactured.

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Fun facts about the 990s:

  • It was first introduced in 1982.
  • Since its introduction, 14 million pairs have been sold.
  • It was the first sneaker to cost more than $100 and no one thought consumers would buy it.

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After the factory tour, we took a quick break for a snack. I grabbed a butterscotch chip cookie, which tasted amazing (obviously).

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For the second part of our tour, we visited the New Balance Sports Research Lab, which I had the opportunity to experience last September. A lot of the information that we received on Thursday was what I learned during my first visit, so feel free to check out my previous post. The information was still super interesting to hear for the second time. They do some really cool stuff in the Sports Research Lab.

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Once we finished touring the New Balance facilities, we drove to the Wachusett Village Inn where we spent the night. The Inn’s close proximity to the start of the relay made the next morning a total breeze.


Once we got settled in our rooms, our team had a brief Q & A with a camera crew for the relay (more on that later) and then we headed to dinner at the Inn.

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Theodora and I kept our pre-race beer tradition alive with a cold brew (Wachusett Country, not Coors Light).

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For dinner, Theodora, Gretchen, and I shared a sampler plate.

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And then I ate a garden salad with chicken on top.

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After dinner, we had a team photo shoot and then headed straight to bed to get our much-needed rest for Reach the Beach.

More to come!!!



  1. I love factory tours! That’s great to see a shoe being put together. How neat to see all you gals together. When I saw the cookie, I actually thought of Monica and her quest for the perfect chocolate chip cookie.

  2. I got married at the Wachusett village Inn – in the tent out back! It’s so pretty there!!

  3. Thanks for sharing that information about New Balance. I hope your relay went great! Look forward to reading more about it. Congrats on finishing it!

  4. The CEO of New Balance is on the board of KaBOOM!, the nonprofit where I work so i have extra love for the company!

  5. That’s so funny that you girls had a Wachusett Country beer… My husband had bought a “lot” of taps on Ebay and that was one of the taps in it. We didn’t think it was a real beer!!! I’ll have to show him this post to prove it’s real. 🙂

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