Back to my adventures at BLEND!
These three ladies put on an amazing retreat. Even though I only experienced a small part of it, I obsessively checked the #blend2015 hashtag all weekend long on Instagram. It looked like such an awesome event with so many great sponsors, activities, and food. (People, the food looked incredible!) I’m already looking forward to next year!
Ok, let me tell you about my participation at BLEND this year. My friends at General Mills sponsored a trail run complete with a cereal trail mix bar featuring their cereals. It was held on Friday afternoon during registration, so attendees could create their own customized cereal mix to take with them on the trail run or eat afterward.
The trail mix bar featured many popular cereals from General Mills, including Cheerios, Cheerios + Ancient Grains (one of my current favs), Lucky Charms, Cinnamon Toast Crunch (one of my forever favs), Rice Chex, Chocolate Chex (love so much – almost too much), Fiber One, Kix, and Nature Valley Oats ”˜n Honey Protein Granola (this stuff is bomb).
There were all sorts of goodies to add to your trail mix creation– everything from chocolate chips, dried cranberries, and walnuts to chia seeds, goji berries, and sweet ginger bits.
There were even fun mix-ins like goji powder, organic peanut butter powder, and cayenne. You could get really creative with your cereal blend!
The cereal trail mix bar was a HUGE hit with everyone!
We had a constant stream of people going through the cereal trail mix bar for the entire duration of registration and the trail run.
How adorable are the cereal trail mix labels?!
Everyone was having so much fun with the cereal trail mix bar, I just had to make one too!
All my favorites in one bag!
In addition to sponsoring the trail run and cereal trail mix bar, General Mills wanted to gather info from attendees about their breakfast habits and thoughts on cereal. They’re a big company and know they have an impact on food, so, for them, it’s not about quick fixes, but longer term solutions. Basically, they care about their customers and what’s in our food, so they wantEd to hear honest feedback to improve their products.
My role at BLEND was chatting up attendees and asking them to fill out a short survey from General Mills. Everyone I talked with was more than willing to help, so we ended up with some really great feedback. If you’re interested in sharing your opinions with General Mills, feel free to respond to the questions below!
Questions of the Day
How do you decide what to eat for breakfast?
What nutritional facts are important to you at breakfast?
How often do you eat cereal?
What changes would you like to see in breakfast cereal?