Breakfast Inspired by Good Food Made Simple

Mastermind Weekend 1/16

Hey there!

I'm Tina

I’m the owner of Carrots ‘N’ Cake as well as a Certified Nutrition Coach and Functional Diagnostic Nutrition Practitioner (FDN-P). I use macros and functional nutrition to help women find balance within their diets while achieving their body composition goals.

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A few weeks ago, I received an invitation to try some new breakfast products from a company called Good Food Made Simple at Barbara Lynch’s test kitchen, Stir. The invite mentioned oatmeal and egg patties, which are already staples in my diet, so I was excited to attend. (I also really wanted to see Stir because I am obsessed with Barbara Lynch!)

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As expected, Stir was gorgeous inside! I love bright, well-organized kitchens!

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I especially loved all of the cookbooks lining the walls. Sometimes, I think cookbooks are prettier than other books.

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Along with eight other bloggers, I was invited to taste the new products from Good Food Made Simple, learn about the company, and enjoy a nice, laid-back brunch to kick off the weekend. It sounded good to me, especially the food part, and there was a really nice menu planned for us!

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If you aren’t familiar with Good Food Made Simple, they are a small, growing company and, well, their name pretty much speaks for itself. Their main objective is to make clean, healthy foods that not only taste delicious, but are easy to make, especially for busy families. They have started in the frozen food section to help debunk the myth that frozen has to mean processed.

Right now, Good Food Made Simple offers two main breakfast products: steel cut oatmeal and egg patties. The oatmeal is available in four flavors, which are pre-portioned, slowly cooked, and flash frozen. Each serving has 150 calories, is ready to eat in less than 3 minutes, and contains only ingredients you would put in your own oatmeal– steel cut oats, sea salt, and water. And the egg patties? They are just eggs, salt, and a bit of corn starch (to stabilize). Sounds good, right?

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I’m generally not a fan of “convenience foods” because of the insanely long list of ingredients that are hard to pronounce, but George Gavris, one of the eight founders of Good Food Made Simple, said something that stuck a chord with me. He made the point that a lot of frozen (convenient) foods with a mile-long list of ingredients are usually printed in teeny-tiny font on the package. (Maybe the manufacturers hope we won’t be able to read them?) George said that the goal of Good Food Made Simple is to make their foods with the fewest ingredients as possible and print them on the package so they are easily readable to the consumer.

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The Good Food Made Simple oatmeal comes in pre-packaged pucks, which, at first, I wasn’t a fan of”” it seemed like astronaut food to me. But, George explained that the company wanted to use as minimal packaging as possible to encourage people to use their own dishes and silverware to enjoy breakfast. He also hoped that the packaging would then be recycled!

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As you know, I’m a huge fan of oatmeal. I typically eat rolled oats because they are a quick breakfast, but I know steel cuts oats are a more nutritious option”” I just don’t want to wait 30-40 minutes for them to cook. For this reason, I really like the idea of microwavable steel cut oats, especially if they aren’t loaded with weird-o ingredients.

At this morning’s event, I sampled all four varieties:

  • Original Unsweetened
  • Fruit & Berries
  • Vermont Maple Syrup
  • Brown Sugar & Cinnamon (made with organic rolled oats)

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I’m not a huge fan of sweet oatmeal, so my favorite was the Original Unsweetened, which was thick and chewy (and served with cherry trail mix). I also really liked the Vermont Maple Syrup variety. It was sweet, but not overkill.

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The only downside of the oatmeal is that it’s pretty expensive. Two 8-ounce servings cost about $2.50-2.99, which, for the same amount, you can buy a entire container of steel cut oats”” but you are paying for the convenience of it.

After the oatmeal, we sampled the egg patties, which were fancied-up with lots of fresh ingredients. Hello, gourmet egg sandwiches!

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The first sandwich was made with an egg white patty, pesto, and roasted tomato on freshly baked bread.

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The second sandwich really rocked my world. It was an egg patty with arugula, prosciutto, and parmigiano reggiano on freshly baked multigrain bread. My goodness is was amazing!

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The egg patties were pretty awesome. I know Mal would love these things. He eats egg sandwiches a few days a week before school, so I’m sure he’d like the convenience of these patties”” and I won’t have to clean the pan he leaves behind on the stovetop every morning!

A box of six patties goes for $2.49-2.99, which I think is a reasonable price, especially compared to buying a breakfast sandwich every morning– and, of course, the ingredients aren’t scary!

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108 Comments

    1. Well said, Samantha,well said!

      I am trying to getting into freezing things in a healthy way-
      like my own oatmeal, or cooked from scratch beans.
      It takes time to make a batch, but then you have lots cheaply made in your freezer! 🙂

      1. @M: Is it me or do you have something snarky to say about everything Tina posts? $3 isn’t really that expensive. If you ate it every morning, then yes, but once in awhile it’s fine. No shit you can make your own but that wasn’t the point of this post.

        1. I totally enjoy Tina’s blog , and no snarkiness meant at all.
          Hopefully Tina didn’t think so?If so,I am sorry!

          I didn’t think too highly of the cost,that’s true ,but Tina also mentioned the costs cons as well.

          Tina does a great job on all of her posts and I think highly of her and her career.Definitely want to make that clear 🙂

  1. Sounds like a good company. I gotta say that the name “egg patties” is reeeeeeally unappealing though. I’d send that one back to the Marketing team 🙂

    It’s too bad “Eggo’s” is already taken – would be a great name for actual eggs!

  2. I remember seeing those pucks before. I’m not sure if it was the same company, but I have seen them..and yeah, the price drew me away! There’s no way I could bring myself to paying $3 for one serving of oatmeal when I could get an entire huge container for less than that.

  3. Have you tried steel cut oatmeal in a crock pot? I make enough for a week and put it into individual containers. Pull out of the frig, microwave and add your toppings. Holy Yum!!

  4. I don’t know if you have a Trader Joe’s near you, but they sell quick cook steel cut oatmeal that cooks up in less than 10 minutes! I love it!

  5. Great products, especially the egg ‘pucks’! I wouldn’t buy the oats regularly but I would live to try them, especially as I’ve never had steel-cut oats!

  6. I always run into a weird conundrum with these super simple, healthy convenience foods — on the one hand, this stuff is AWESOME because it’s almost exactly like the stuff I would cook at home! As you said, not bogged down with “nasties.” But on the other hand…well…it’s exactly like the stuff I would cook at home! I know you’re paying for the convenience, but I would feel so silly spending money on something I can whip up at home with almost no effort.

    Have you ever tried making oatmeal in a rice cooker/slow cooker? I throw mine in my (smart) rice cooker when I first get up and set it on the quick cook/porridge setting, and it’s ready for me when I’m out of the shower! It’s seriously the greatest invention ever.

  7. The price for the patties is quite reasonable, I think. This looks like a really cool experience! When it comes to oats, like you, I prefer the unsweetened kind. I’d rather add my own toppings like fresh or dried fruit in order to sweeten naturally, because I find most pre-packaged oatmeals are far too sweet for my liking!

  8. They sell these like hotcakes at my local costco, they are so good, i was so pleasantly surprised, and can’t wait to see what else they’ll come up with.

  9. That looks like so much fun! The food (and pictures) are totally stunning!

    I saw your book (and purchased it, of course) at Barnes & Noble the other day! Love it!

  10. Hmmmm, did they tell you anything about where their eggs come from? I eat free range, omega-three eggs from my parents farm on a regular basis so from a taste and ethical standpoint that would determine whether it is “good” food.

  11. I love breakfast sandwhiches too. I used to have a problem with them and ate them too often. Sausage egg and cheese on a biscuit every weekday with a co-worker…from a fast food restaurant was not a good idea. This would be a good way to make a healthier version at home. Where is Mal’s favorite place to get breakfast sandwhich? I envy the metabolizm of men sometimes.

  12. FYI: I saw this at Costco today and they sell a multipack of this oatmeal. A box of each flavor, for 10 bucks! Way better deal!

  13. Are these available in stores now? On the egg patties, are they real eggs or egg white patties? I notice it on one of your pictures on the white board for the vegetarian sandwich it had egg white listed.
    Thanks!

  14. I think it’s great that some companies are trying to make healthy convenience foods. As much as I love eating whole foods, convenience sometimes wins out. I think it’s just the nature of our nation to seek out the fastest, most efficient way to do things — including cooking and eating. You can only change people a little at a time, so it’s great to see companies meeting consumers half way by creating healthier convenience foods.

  15. I’ve seen that brand in my store recently (it looked new) I think I’ll have to try the oatmeal, I don’t mind paying that price. I want to eat more oatmeal but don’t like cooking it, it just never seems to turn out right, and I don’t want the instant ones that are full of sugar and other yuck stuff!!

  16. Those egg patties sound great and the pricing is not bad either! Its kind of weird that its frozen though are there preservatives.

  17. Very cool. I have never heard of that company but now I’ll be on the lookout for them at my grocery store. I support the short, simple ingredient list and the ability to recycle the packaging!

  18. thank goodness for this post!
    so funny, i was crazy busy in the kitchen today…
    realized it was 3pm and i hadnt eaten lunch.
    immediately needed some lunch idea inspiration.
    logged on to your blog.
    made my own very similar version of an egg white, veggie patty on bread rounds RIGHT AWAY.
    perfect. delish. THANKS!

  19. This looks like a great event! Price-wise, I don’t think I would be very excited about the oatmeal, simply because if I was that rushed I would make quick oats for much less cost. The eggs however look more interesting and a better value. Very cool!

  20. Hope Tina doesn’t mind me using her blog but any New Yorkers going to see Michael Pollan speak tonight? Would love to meet some new friends… if so leave some contact info!

  21. That is actually a really good idea. I would love to have pre-cooked oatmeal without a lot of junk in it. Do they sell it at Whole Foods?

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