I recently had the opportunity to connect with Lindsay Reilly, the creator of the Bravery Band. The Bravery Band represents the fearless and unstoppable person you can be. It’s just one word and five digits, but involves countless stories. Whether you’re a hero in the military or a hero within yourself conquering life’s everyday battles, there is someone brave in all of us. The Bravery Brand represents the American Dream that anything in life is possible. Wearing the band is a constant reminder of your bravery.
Lindsay kindly gifted me a rose gold Countless Band, which I’ve worn non-stop since receiving it. It’s a great reminder to be brave in my everyday life, especially with regard to Carrots ‘N’ Cake and putting myself out there. I’ve struggled with confidence in the past, so it’s a nice reminder to put those anxieties aside. I love that the message on the band is subtle, using the digits 27283 to represent the spelling of the word BRAVE on your phone pad.
The Bravery Bands come in a number of styles for both women and men. They’re available in three Macy’s locations for a limited time (Northstar in San Antonio, TX, Lenox Square in Atlanta, GA, and Northshore Mall in Peabody, MA) as well as online, along with the bravery bag (it’s super cute!) at braverybrand.com, and also at Lindsay’s style lounge, The Cue, in Dorchester, MA. I love everything that the bands stand for as well as Lindsay’s story and connection to the brand. Read on for my interview with her!
The Bravery brand was started back in 2014 when my Grandmother passed away. She was the Barber Walters of Boston, a socialite and media guru promoting and supporting designers, athletes, and politicians in the area. When she passed I had got a call from David Josef, Yolanda Celucci and a few others saying “Your Grandma helped us, so now its our time to help you.” That’s when I got asked to design the official bag for Boston Medical’s Catwalk for Cancer. I asked myself “What was I going to design that represented both men and women overcoming something that made them so brave? That’s when the American Flag came to me. Something both men and women could both carry as well as the greatest symbol of Bravery.
In 2014, I launched our FIRST “Bravery Bag” for Boston Medical’s Catwalk For Cancer. It was then out of nowhere people kept sending me their stories of where they were wearing their bags, what they were carrying it for and how they were seeing other people with them.
Then, in 2015 I reached out to military non-profits and teamed up with the USO New England and started to give back to our active duty military. The Bravery Bag was born to represent the brave and strong person within all of us whether you were wearing it for yourself or someone you knew!