I’m sure you’ve heard the saying: “Trust the timing of your life,” and, boy, does it hold true. When I first learned about the movement toward non-toxic beauty products, like those at Beautycounter, I really wasn’t all that interested. Sure, it was something that I preferred in my beauty products, but it wasn’t a top priority for me. Well, fast forward to when my LEAP food sensitivities test revealed that I had a TON of chemical sensitivities – so much that I was actually a little freaked out about it. After I realized just how many chemicals were swimming in my body, Beautycounter would be a great place to start with getting some of that icky stuff out of my life.
“Anti-aging” is a such buzzword nowadays. It’s used a ton in the cosmetic industry, but it doesn’t really mean anything. I mean, hello, you’re going to age, and there’s nothing wrong with that! I like how Liz Wolfe puts it: “When I say that premature aging makes me mad, what I’m really talking about is SKIN DAMAGE.” That’s why Beautycounter doesn’t have an “anti-aging” line of products. They have a Rejuvenating line – meant to combat the natural aging of your skin and help your skin stay as healthy (however old it may be) as possible. I like Beautycounter because I can trust all their ingredients. There aren’t any questionable chemicals or under-researched preservatives. From what I’ve learned about dealing with food/chemical sensitivities and hormones issues is that we need to be just as careful about what we put ON our body as what we put IN.
Now that I’m getting older (heyyyyyy, 37), I am much more focused on caring for my skin and now that I’m seeing results, I can’t wait to share my product recommendations. Read more about my before and after results and my current beauty routine.
Why You Should Care About What’s in Your Beauty Products
If you’re at that point in your life, like I was, where I didn’t worry all that much about the ingredients in my makeup and skincare products, let me throw some facts at you.
The last time the U.S. passed a law regulating what can go into your cosmetics was in 1938. In the United States, 30 harmful chemical ingredients have been banned from use in beauty products – compare that to the European Union, which has banned more than 1,300 ingredients. Yep, that means that some of the stuff you’re putting on your skin is illegal in Europe! Yikes.
Since WWII, we’ve introduced about 80,000 chemicals into our environment and only about 10% have any human safety data available at all. As just one example, researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum and five other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. Now is a great time to take control of your beauty products!
Why Choose Beautycounter?
I’ve heard a lot of positive things about Beautycounter before I even purchased my first products from them. (My friend Marisa has used their products for years now and always raved about them.) Beautycounter has personally banned more than 1,500 questionable or harmful chemicals from their products, and each formula is tested rigorously, so that all their products are high performing and absolutely luxurious – not to mention so much safer!
Beautycounter knows what they’re doing – and they do their research. Their ingredient selection process is the most thorough I’ve ever seen. They’re on top of the constant influx of information being released about cosmetic ingredients, and they even commission their own studies. Every potential ingredient is screened for specific hazards like cancer, hormone disruption, and infertility, as well as a host of other problems linked to toxic beauty products. And even with all this work and research, the ingredients in Beautycounter products are still more than 80% natural or plant-derived and the rest of the ingredients all have human safety data.
Beautycounter is on a mission not just to provide a safe, clean alternative to conventional cosmetics – they want to educate and empower consumers. Their goal is to inspire other beauty companies to follow suit; as more and more consumers ask for stricter guidelines on their cosmetics, the beauty industry will have to adapt.