• Reebok Fit Hub Store Opening in New York City

    August 18, 2012

    What a cool event! Thank you so much for inviting me, Reebok and Fitfluential!

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    Last Thursday, I had the pleasure of attending the opening of Reebok’s new Fit Hub concept store in New York City. The Fit Hub was designed to inspire people to move, train, get fit and have fun while doing it.

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    The Reebok store is located right above CrossFit Fifth Ave, a 10,000 square foot CrossFit box. (Just to give you an idea how big that is, my box back home is 2,500 square feet.)

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    Having a Crossfit box located right under the store is really awesome because you can get your WOD on and then find everything you need for CrossFit right there. Plus, the Fit Hub is staffed with fitness, nutrition, and product experts who can help you find the right gear for your workout and also guide (and motivate!) you towards better health and performance. Basically, it’s one-stop shopping for all things CrossFit.

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    When I arrived at the event, I was immediately greeted by the folks from Reebok and then given a brief tour of the box—everything was brand new and some of it wasn’t even finished yet!

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    The pull-up rig at CrossFit 5th Avenue is the second longest in the world—the longest being at the CrossFit Games.

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    I loved that everything was so colorful! Most of the boxes I’ve visited had a lot of black and gray equipment, but CrossFit 5th Ave had tons of brightly-colored gear. So fun!

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    Once I had a quick look at the box, I received a bag of goodies from Reebok. Inside was a pair of sneakers and workout gear to wear for the event.

    In the locker room, I bumped into Meredith and Katelyn, who also received new gear. Check out our sweet Reebok outfits! Fun, right?!?

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    I love, love, love my new teal and lime green Nanos! I’m totally obsessed.

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    Once we were dressed, we mixed and mingled in the box for a little while and then headed upstairs to the Reebok store.

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    There, we heard from Uli Becker, the President & CEO of Reebok.

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    Once he finished speaking, we heard from Chris Spealler, Rich Froning, and Annie Thorisdottir.

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    Spealler talked about how far CrossFit has come since he started in 2006 as well as what drives CrossFit (around minute 3:00), which is my favorite part of what he says.

    Once Chris finished, he did a brief Q & A with Rich and Annie. He asked them how they got into CrossFit and what they’d tell someone who says they’re not fit enough to do CrossFit.

    During the talks, the Fitfluential ambassadors were hard at work! Tweet, tweet, tweet!

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    Up next was the WOD!

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    Chris Spealler kicked it off with a brief summary of CrossFit (Constantly Varied High Intensity Functional Movement) and then went right into explaining the WOD.

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    Rich and Annie helped him demonstrate the exercises. So cool!

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    Once we knew how to do all of the exercises, we were broken up into groups of four. There were four stations, each with a different exercise assigned to it, so we each started at one station, did as many reps as possible of the assigned exercise in 60 seconds, and then rotated to the next station. We did this for all four stations and then repeated the cycle two more times for a total of three rounds.

    During the workout, Chris, Annie, and Rich coached us on our form and gave us pointers for the exercises. At one point during the WOD, Chris came by and told me to use my arms for momentum on the air squats. Annie also told me I didn’t need to bend my knees so much for the kettlebell swings. Whoa, personal coaching from elite CrossFit athletes! How cool is that!? You know I will never ever forget those tips when I do air squats or kettlebell swings for as long as I live!

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    Post-WOD with Annie! She was so friendly and sweet!

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    Chris Spealler is the nicest guy ever. I chatted with him for a good 10 minutes about coaching and certifications—more for Mal, but I was also curious.

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    After the WOD, Katelyn, Meredith, and I headed upstairs to the Reebok store to do a little shopping. Reebok gave each of us a gift card as a thank you for coming to the event.

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    The store was bumping with people wanting to see Rich, Annie, and Chris! Holy moly!

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    Check out the line around the building!

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    I’m pretty sure I have the best job on earth. What an amazing experience! A HUGE thank you to Reebok and Fitfluential!!!!!

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