A few weeks ago, I received an invitation to try some new breakfast products from a company called Good Food Made Simple at Barbara Lynch’s test kitchen, Stir. The invite mentioned oatmeal and egg patties, which are already staples in my diet, so I was excited to attend. (I also really wanted to see Stir because I am obsessed with Barbara Lynch!)
As expected, Stir was gorgeous inside! I love bright, well-organized kitchens!
I especially loved all of the cookbooks lining the walls. Sometimes, I think cookbooks are prettier than other books.
Along with eight other bloggers, I was invited to taste the new products from Good Food Made Simple, learn about the company, and enjoy a nice, laid-back brunch to kick off the weekend. It sounded good to me, especially the food part, and there was a really nice menu planned for us!
If you aren’t familiar with Good Food Made Simple, they are a small, growing company and, well, their name pretty much speaks for itself. Their main objective is to make clean, healthy foods that not only taste delicious, but are easy to make, especially for busy families. They have started in the frozen food section to help debunk the myth that frozen has to mean processed.
Right now, Good Food Made Simple offers two main breakfast products: steel cut oatmeal and egg patties. The oatmeal is available in four flavors, which are pre-portioned, slowly cooked, and flash frozen. Each serving has 150 calories, is ready to eat in less than 3 minutes, and contains only ingredients you would put in your own oatmeal– steel cut oats, sea salt, and water. And the egg patties? They are just eggs, salt, and a bit of corn starch (to stabilize). Sounds good, right?
I’m generally not a fan of “convenience foods” because of the insanely long list of ingredients that are hard to pronounce, but George Gavris, one of the eight founders of Good Food Made Simple, said something that stuck a chord with me. He made the point that a lot of frozen (convenient) foods with a mile-long list of ingredients are usually printed in teeny-tiny font on the package. (Maybe the manufacturers hope we won’t be able to read them?) George said that the goal of Good Food Made Simple is to make their foods with the fewest ingredients as possible and print them on the package so they are easily readable to the consumer.
The Good Food Made Simple oatmeal comes in pre-packaged pucks, which, at first, I wasn’t a fan of— it seemed like astronaut food to me. But, George explained that the company wanted to use as minimal packaging as possible to encourage people to use their own dishes and silverware to enjoy breakfast. He also hoped that the packaging would then be recycled!
As you know, I’m a huge fan of oatmeal. I typically eat rolled oats because they are a quick breakfast, but I know steel cuts oats are a more nutritious option— I just don’t want to wait 30-40 minutes for them to cook. For this reason, I really like the idea of microwavable steel cut oats, especially if they aren’t loaded with weird-o ingredients.
At this morning’s event, I sampled all four varieties:
- Original Unsweetened
- Fruit & Berries
- Vermont Maple Syrup
- Brown Sugar & Cinnamon (made with organic rolled oats)
I’m not a huge fan of sweet oatmeal, so my favorite was the Original Unsweetened, which was thick and chewy (and served with cherry trail mix). I also really liked the Vermont Maple Syrup variety. It was sweet, but not overkill.
The only downside of the oatmeal is that it’s pretty expensive. Two 8-ounce servings cost about $2.50-2.99, which, for the same amount, you can buy a entire container of steel cut oats— but you are paying for the convenience of it.
After the oatmeal, we sampled the egg patties, which were fancied-up with lots of fresh ingredients. Hello, gourmet egg sandwiches!
The first sandwich was made with an egg white patty, pesto, and roasted tomato on freshly baked bread.
The second sandwich really rocked my world. It was an egg patty with arugula, prosciutto, and parmigiano reggiano on freshly baked multigrain bread. My goodness is was amazing!
The egg patties were pretty awesome. I know Mal would love these things. He eats egg sandwiches a few days a week before school, so I’m sure he’d like the convenience of these patties— and I won’t have to clean the pan he leaves behind on the stovetop every morning!
A box of six patties goes for $2.49-2.99, which I think is a reasonable price, especially compared to buying a breakfast sandwich every morning– and, of course, the ingredients aren’t scary!